Wednesday cyber surfing: It’s all about the Seahawks’ new look

Good morning. Here’s what’s “out there” about the Seahawks for today, April 4:

The big news Tuesday, of course, was the unveiling of the NFL’s new uniform by Nike in an event in New York. The Seahawks took center stage – literally – because they got the only total makeover.

Danny O’Neil at the Seattle Times offers his thoughts on the Seahawks’ new uniforms: “Mock if you must. Compare them to the Nike football flagship that Oregon’s college program has become, or invoke the Arena League or comic-book superheroes for that matter. But no one is going to mistake the Seahawks’ new uniforms for anything out of grandma’s attic.”

Doug Farrar at says Kam Chancellor likes the team’s new look: “ ‘I’m ready to play right now,’ Chancellor said from Tuesday’s uniform launch at Steiner Studios in New York City. When asked of the ‘look good, feel good, play good’ meme applied to him, Chancellor responded in the affirmative. Even Green Bay Packers tight end Jermichael Finley, seated down the way from Chancellor in a series of group media sessions, opined that the Seahawks’ unis were ‘mind-boggling.’ ”

Will Brinson at offers several photos from the event, as well as this on the Seahawks’ new look: “Seattle is the proverbial guinea pig for the Nike jerseys (the NFL’s version of Oregon, perhaps?), making big-time changes to their uniforms in a manner that’s quite fitting for a Pete Carroll-coached team. ‘Seattle is obviously very innovative,’ Todd Van Horne, Nike’s Creative Director for Football, told ‘And because of our relationship with them, there’s a comfort factor. When we showed them the materials and talked about the performance, they were obviously willing to be excited and embrace it from a performance standpoint. They wanted an opportunity to extend their brand.’ Seattle did just that on Tuesday, drawing mostly positive reviews for their new game-day outfits.” has a photo gallery from the event, so you can check out the new uniforms for all 32 teams. There’s also a behind-the-scenes photo gallery.

At, we also attended the unveiling, focusing on how Pro Bowl strong safety turned model Chancellor spent part of his 24th birthday and the man behind the Seahawks’ new look, Van Horne. Says Chancellor: “This feels good. I feel privileged, especially because it’s on my birthday. It’s a fun event, and I’m just having fun out here.” On Van Horne: “Van Horne’s inspiration for the Seahawks’ first new look since 2002 was a totem, in general; and the thunderbird prominently displayed on many Pacific Northwest totems, specifically. ‘That’s our inspiration,’ Van Horne said after the presentation. ‘Living in the Northwest, you see a lot of that native style. So we just thought the most powerful image of that are the totems, and the most treasured of those totems is typically the thunderbird totem. Thunderbird. Seahawks. You have that obvious relationship. It’s the symbol of supernatural power and strength. So we thought this is a great inspiration. Let’s bring that into the design.’ ”

And, whatever you might think about the new uniforms, the other players on hand at the event did like them. Offered Buccaneers running back LeGarrette Blount: “ ‘Look at the Seahawks, they got the whole new uniform,’ Blount said, casting an envious glance at Chancellor. ’I’m kind of mad. I’m upset. I like that look. That’s sweet.’ ”

The Seahawks also lost leading tackler David Hawthorne on Tuesday when he agreed to sign with the Saints in free agency. Eric Williams at the News Tribune has the details: “Talks between the Seahawks and Hawthorne intensified a week ago, but ultimately the two sides never got to the point where they agreed on financial terms or length of the contract, and Hawthorne went with the offer he had on the table from New Orleans.”

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