Win Forever Workshop

A beaming Coach Pete Carroll stood at the front of the team meeting room at Virginia Mason Athletic Center and proclaimed, “I’m so fired up to be here tonight.”

The Seahawks had gathered for a team meeting? Not quite, but Carroll was definitely in coaching mode on Friday night for the fourth and final stop of his national Win Forever Workshop tour.

A standing-room-only crowd of 200, along with 25,000 viewers who watched a live stream online, participated in an interactive, high-energy evening that put Carroll’s successful philosophies and principles on display, all part of a larger effort to train “the new generation of coaches for the next generation of athletes.”

“There’s a movement going on to look at things in a new way,” Carroll said during the four-hour seminar that included demonstrations, video interviews and highlights, a Q&A and captivating speeches from nine different speakers, all neatly wrapped together in four quarters of learning. “The kids are different, things have changed. We’ve got to get better; we’ve got to look at things from a different vantage point. There’s a better way of doing things.”

Coaches, businessmen, fans and media members gathered for the festive event, which attracted local high school coaches, a football coach from England, an international rugby star from Fiji and even basketball Hall of Famer Lenny Wilkens. All had come together to hear from about Win Forever from its creator, the ever-so-open Carroll, who led the Seahawks to an NFC West title in his first year in Seattle after nine legendary years at USC.

“Winning forever isn’t about winning games, even though we’d love to win every one of them,” Carroll told the audience. “It’s about being on a journey to be the best you can be and maximize what’s in front of you.

“That’s winning forever.”

Coach Pete Carroll addresses the live audience of 200 and an online audience of 25,000 during tonight’s Win Forever Workshop at VMAC. [Photo by Corky Trewin,]

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