Always the competitor

Competing? Or winning? Which is better?

In his book, “Win Forever,” Pete Carroll offers, “Years ago I was asked, ‘Pete, which is better: winning or competing?’ My response was instantaneous: ‘Competing … because it lasts longer.’ ”

Since arriving as the Seahawks coach in January, Carroll has stressed – and preached – competition to his players.

It’s not just coach-speak.

Informed by Ben Malcolmson on Wednesday that his book had debuted at No. 7 on the New York Times’ self-help bestseller list, Carroll said, “There’s six guys ahead of us? We’ve got some work to do.”

That work continues.

Wednesday, on Day Eight of his national tour, included 11 media appearances, a speech and signing at Microsoft corporate headquarters and another signing at Town Hall Seattle in the evening. You can check out Carroll’s busy day – in words and pictures – via Malcomson’s report on here.

Carroll has more media appearances scheduled today, and Friday he has a pair of events. At noon, he will give a speech and sign books at the Greater Seattle Chamber of Commerce. The event will take place at the Westin, 1900 Fifth Ave. You must register at to attend. At 7 p.m., Carroll will hold a signing at the Barnes & Noble in Bellevue, 626 106th Ave. NE.

The coast-to-coast-to-coast tour concludes Saturday, with a noon signing at the QFC in Ballard, 5700 24th Ave. NW.

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