For a good read

Check out this insightful and in-depth feature on Coach Pete Carroll, from this week’s edition of Sports Illustrated. Here’s a great clip from the article:

“He is the Uncola of coaches: secure, self-aware, an innovator and renaissance guy who courts celebrity with the interactive savvy of Ashton Kutcher. ‘Hollywood,’ as some Seahawks good-naturedly refer to their extroverted new boss, has about 400,000 followers on Twitter. ‘He’s a texting fool,’ says Seattle quarterback Matt Hasselbeck. A day after Carroll jarred USC by bolting for the Seahawks in January, he hit send on his first text to Hasselbeck. It went something like this: We’ll turn this team around. Need you to buy in. I promise it works. Just saw Avatar. 3-D. Awesome!

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