John Carlson will spend part of his Super Bowl Sunday helping Big Brothers Big Sisters of King County in a high-tech, entertaining kind of way.

Carlson and his wife, Danielle, recently became involved with the organization, and Sunday the Seahawks’ tight end will be a celebrity guest during a live presentation of the “1 vs. 100” game show on the Microsoft Campus in Redmond.

The connection for Carlson is that Xbox, with 100,000 gamers expected to participate online at, will match the cash generated by the winner in a contribution to Big Brothers Big Sisters.

“Danielle and I are in the early stages of developing a relationship with Big Brothers Big Sisters,” Carlson said Tuesday. “So this is a great first step in that process.”

His part in the show will be appearing during the breaks from 11:30 a.m. until 2 p.m. with host Chris Cashman. Hall of Fame QB Joe Montana and soon-to-be Hall of Fame wide receiver Jerry Rice also will be interviewed on a teleconference.

“Not bad company to be in,” Carlson said with a smile. “Not bad, at all.”

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